Prioritise work

Product Feature Prioritisation

Compare features and improvements to determine which will create the greatest value for users and the organisation. Useful for product management, roadmap planning, and service development. The criteria can be changed, added to and weighted.

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What the framework is

Product feature prioritisation compares proposed features and improvements to decide what to build next. The template starts with five criteria: Customer Value, Strategic Alignment, Ease of Implementation, Revenue Potential and User Demand. The criteria can be changed, added to and weighted.

What the result looks like

EXAMPLE
Which features should we build next?
Top ranked
Single sign-on
Customer Value 92% · 1st
Strategic Alignment 63% · 1st
Ease of Implementation 38% · 3rd
Revenue Potential 75% · 1st
User Demand 50% · 2nd
63%
Weighted win rate

Overall

Options Weighted win rate
01
Single sign-on
Customer Value 1st · Strategic Alignment 1st · Ease of Implementation 3rd · Revenue Potential 1st · User Demand 2nd
63%
02
Offline mode
Customer Value 2nd · Strategic Alignment 2nd · Ease of Implementation 1st · Revenue Potential 3rd · User Demand 1st
52%
03
Custom reports
Customer Value 3rd · Strategic Alignment 3rd · Ease of Implementation 2nd · Revenue Potential 2nd · User Demand 3rd
35%

Overall with the criteria

Rank
Options
 Customer Value
20%
 Strategic Alignment
20%
 Ease of Implementation
20%
 Revenue Potential
20%
 User Demand
20%
 Overall
Weighted win rate
01 Single sign-on
92%
1st
63%
1st
38%
3rd
75%
1st
50%
2nd
63%
02 Offline mode
42%
2nd
58%
2nd
71%
1st
33%
3rd
54%
1st
52%
03 Custom reports
17%
3rd
29%
3rd
42%
2nd
42%
2nd
46%
3rd
35%

By the options

01 · Single sign-on 63% weighted win rate
–
Customer Value
92%
1st of 3 · 22 Wins · 2 Losses
–
Strategic Alignment
63%
1st of 3 · 15 Wins · 9 Losses
–
Ease of Implementation
38%
3rd of 3 · 9 Wins · 15 Losses
–
Revenue Potential
75%
1st of 3 · 18 Wins · 6 Losses
–
User Demand
50%
2nd of 3 · 12 Wins · 12 Losses
02 · Offline mode 52% weighted win rate
–
Customer Value
42%
2nd of 3 · 10 Wins · 14 Losses
–
Strategic Alignment
58%
2nd of 3 · 14 Wins · 10 Losses
–
Ease of Implementation
71%
1st of 3 · 17 Wins · 7 Losses
–
Revenue Potential
33%
3rd of 3 · 8 Wins · 16 Losses
–
User Demand
54%
1st of 3 · 13 Wins · 11 Losses
03 · Custom reports 35% weighted win rate
–
Customer Value
17%
3rd of 3 · 4 Wins · 20 Losses
–
Strategic Alignment
29%
3rd of 3 · 7 Wins · 17 Losses
–
Ease of Implementation
42%
2nd of 3 · 10 Wins · 14 Losses
–
Revenue Potential
42%
2nd of 3 · 10 Wins · 14 Losses
–
User Demand
46%
3rd of 3 · 11 Wins · 13 Losses
Scoring Explanations
CRITERIA WEIGHTINGS — The % weighting for each criterion is shown in the table header. Unless this was entered in the setup, the weighting is equal across criteria.
WEIGHTED WIN RATE — Each criterion's result, in the measure they share, averaged using the assigned weightings.

When it earns its place

Use it for roadmap planning, quarterly reviews or triaging a long list of requests. It brings product, engineering, sales and support into one ranking instead of four separate ones.

The trap is user demand standing in for everything. The most requested feature is not always the most valuable. Comparing features on each criterion separately shows when demand and value point different ways.

How to run it with a group

  1. List the candidate features, each in a few words that everyone will read the same way.
  2. Agree the weights. Decide whether ease of implementation counts as much as value.
  3. Participants compare the features two at a time on each criterion. Participants do not need an account to respond. Include people from engineering and support, not only product. Three to six options keep it manageable: with five options and five criteria, each person makes 50 comparisons.
  4. Read the overall ranking, then the ranking per criterion, and check the top items against capacity before committing them to the roadmap.

Get started

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