RICE prioritisation template for product teams

01

What the framework is

RICE prioritises product ideas on four factors:

Reach: how many people it affects in a period.
Impact: how much it matters to each of them.
Confidence: how sure you are about the other estimates.
Effort: how much work it takes.

Intercom developed it. The classic score is reach × impact × confidence ÷ effort. CleanRanking doesn't multiply estimates. Instead, the group compares ideas two at a time on each factor, and the factors are combined with weights.

02

What the result looks like

RICE Prioritisation example Which features should we build next quarter?

Top ranked

Bulk import

Reach 92% · 1st

Impact 63% · 1st

Confidence 38% · 3rd

Effort 75% · 1st

67%

Weighted win rate

Overall

Options

Weighted win rate

01

Bulk import

Reach 1st · Impact 1st · Confidence 3rd · Effort 1st

67%

02

Saved searches

Reach 2nd · Impact 2nd · Confidence 1st · Effort 3rd

51%

03

Team permissions

Reach 3rd · Impact 3rd · Confidence 2nd · Effort 2nd

32%

Overall with the criteria

Rank	Options	Reach 25%	Impact 25%	Confidence 25%	Effort 25%	Overall Weighted win rate
01	Bulk import	92% 1st	63% 1st	38% 3rd	75% 1st	67%
02	Saved searches	42% 2nd	58% 2nd	71% 1st	33% 3rd	51%
03	Team permissions	17% 3rd	29% 3rd	42% 2nd	42% 2nd	32%

By the options

01 · Bulk import

67% weighted win rate

–

Reach

92%

1st of 3 · 22 Wins · 2 Losses

–

Impact

63%

1st of 3 · 15 Wins · 9 Losses

–

Confidence

38%

3rd of 3 · 9 Wins · 15 Losses

–

Effort

75%

1st of 3 · 18 Wins · 6 Losses

02 · Saved searches

51% weighted win rate

–

Reach

42%

2nd of 3 · 10 Wins · 14 Losses

–

Impact

58%

2nd of 3 · 14 Wins · 10 Losses

–

Confidence

71%

1st of 3 · 17 Wins · 7 Losses

–

Effort

33%

3rd of 3 · 8 Wins · 16 Losses

03 · Team permissions

32% weighted win rate

–

Reach

17%

3rd of 3 · 4 Wins · 20 Losses

–

Impact

29%

3rd of 3 · 7 Wins · 17 Losses

–

Confidence

42%

2nd of 3 · 10 Wins · 14 Losses

–

Effort

42%

2nd of 3 · 10 Wins · 14 Losses

Scoring Explanations

CRITERIA WEIGHTINGS — The % weighting for each criterion is shown in the table header. Unless this was entered in the setup, the weighting is equal across criteria.

WEIGHTED WIN RATE — Each criterion's result, in the measure they share, averaged using the assigned weightings.

03

When it earns its place

Use it for roadmaps, feature requests and backlog reviews, where ideas differ in how many users they touch. The trap is that reach numbers look precise and quietly dominate, while confidence becomes a fudge factor. Comparing ideas head to head makes each judgement visible.

04

How to run it with a group

List six to ten candidate features, each in a few words that everyone will read the same way.
Agree the period for reach, for example users per quarter.
Participants compare the features two at a time on each factor. Participants do not need an account to respond. Less effort ranks higher.
Read the overall ranking, then the ranking per factor. A feature that wins on reach but comes last on confidence needs evidence before anyone commits to it.

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RICE Prioritisation

What the framework is

What the result looks like

Overall

Overall with the criteria

By the options

When it earns its place

How to run it with a group

More templates like this

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